VITA - Nobieh Talaei

A love of textiles and pure, archetypal forms runs like a thread through Berlin-based designer Nobieh Talaei's biography. It’s an itinerant thread, if you will, one which emotionally and creatively references her grandmother’s nomadic family heritage as well as a background in traditional handcrafts and dressmaking skills.

Born in Tehran in 1978, Talaei moved with her family to Berlin when she was 11. Studying fashion at Esmod in Berlin, her graduate men's wear collection was chosen by Premium to be specially exhibited at the Berlin fashion fair in 2003. Later, she gained merchandising experience with a leading international women's wear brand, followed by retail management positions with a luxury designer label. A short stint in interior design came next, during which she created timeless yet modern environments starring hand-chosen pieces of Bauhaus, Neue Sachlichkeit and 1950's Scandinavian design.

These different chapters, she notes, all helped lay the conceptual and aesthetic foundations for her company NOBI TALAI, which she founded in Berlin in early 2015 with a first image collection. In July 2015, the designer made her official market debut with her Spring/Summer 2016 NOBI TALAI collection, shown in both a solo presentation and then as part of The Berliner Mode Salon at the Kronprinzenpalais during Berlin Fashion Week.

Just one day prior to that, Talaei was named one of the first two mentees in the Fashion Council Germany’s inaugural Fellowship program. Besides providing a season of professional mentorship, the Fellowship also took Talaei to Paris in September, where her creations were displayed at the German Embassy as part of the Berliner Mode Salon group exhibit. In another growth spurt, Talaei expanded her Berlin headquarters later in the year, installing a larger pattern-making and design atelier on a separate floor.

For Fall/Winter 2016/17, Talaei kicked off the fashion week proceedings at the Kronprinzenpalais with an intimate show of her second NOBI TALAI collection: NT.02. The numerals are to mark the progression of her label’s continuous and ongoing journey. For the journey is the message, she says. And the inspiration.

On the 30th of September 2016 NOBI TALAI presented the entire spring/summer 2017 collection for the first time in Paris during the Fashion Week. Designed for the urban nomads of today, NT.03 collection by Nobi Talai balances heritage and modernity, sculptural forms and flowing silhouettes.

Continuing a stylistic journey that crosses Occident and Orient, Talaei received the New Faces Award as „Young Fashion Designer“ by Bunte magazine, published by Hubert Burda Media, in November 2016.

The NT.04 collection by Nobi Talai takes a more clearly dimensional turn for next season, the geometric fantasies of Bauhaus artist Oskar Schlemmer’s Triadic Ballet or the cubist forms of French painter Fernand Léger’s early works sparking a dialogue between two and three dimensions and flat and rounded cuts. The AW17 collection was presented March 7th during Paris Fashion Week in the city’s beautiful American Cathedral on Avenue George V.

The collections of Nobi Talai tell stories of modern nomads, with the narrative taking a surprisingly dazzling turn in NT.05 which was presented during Paris Fashion Week at Jeu de Paume. Collaborating with Swarovski, over 18,000 crystals have been hand-embroidered onto garments that swing from urbane to overtly spectacular – the latter also calling to mind traditional Persian bridal processions where the bride is adorned with all she holds precious. Further bridging the designer’s two native cultures, one finds handwoven ‘Termeh’ paisleys from Iran juxtaposed with complex constructions in European tulle and organza. Grounding the looks: Iran’s traditional flat, handwoven slippers or ‘Giveh.’

Nobi Talai